About Xclusively Jaguar

Xclusively Jaguar – who are we and what do we do?



On the 17th March 1961, with great pomp and ceremony,  Jaguar launched the E-type in Geneva. Obviously this did not come about without adequate preparation, and Chief Test Engineer, Norman Dewis, recorded that on the 8th of February 1961 he had a meeting with Gregor Grant, editor of Autosport, which initiated the comprehensive road test report featuring Coupe No.2 (9600HP).

Norman Dewis and a prelude to the first E-type Test Drive

While Norman was speaking to Gregor Grant about something which would change the way the world viewed sportscars, I was launched into the world, with none of the pomp and ceremony afforded to the E-type!

As a child I probably had more interest in cars than the average girl – I was an only child, and my enlightened parents bestowed me with an equal share of boys and girls toys – possibly intending to have only the one child they wanted to enjoy buying matchbox cars as well as dolls, who knows?

The outcome was that I would happily spend hours building roads in my sand pit and ‘driving’ my collection of matchbox sized cars round, creating pile-ups and rescuing the casualties with my recovery truck. Strange child – maybe I missed my calling? These days, I try to keep my cars on the road!

I spent most of my teenage years riding horses round the roads of Essex and by the time I was learning to drive, I thought I knew every car there was, however, while I was at college I walked past a factory every day and across the other side of the large private car park was a stunning car and one that I could not place. It intrigued me because it was as big as an American car but even to my amateur eye it had real style and oozed quality.

My driving instructor, realising that I was as interested in the cars as I was driving them, gave me a pile of old car magazines and on turning over the pages, voila, there it was …. JENSEN INTERCEPTOR – I fell in love with the name as much as I had the styling of this car, but why I have never owned one, and what cars came before my Jaguars, is another long story – this is about my Jaguar story, so I will fast forward to the relevant year.



It was late 2003, and looking for a sensible family estate my husband Nigel and I trudged from sales lot to sales lot, frowning at uninspiring cars in equally uninspiring colours, until suddenly we found ourselves standing either side of a bright red XJ6 with no price on it. “That’s nice!” Nigel commented, to which I replied “If it’s nice we can’t afford it, and if we can afford it, it’s not as nice as it looks!”

A month later, getting desperate, we returned to the same sales lot to see if anything new had come in. The red XJ6 was still there, now with a price tag of £2500 which was just within our budget. Like many people, we had assumed that Jaguars would be expensive, so my comment this time was “I told you it wasn’t as nice as it looks!”

Another fortnight, and we were watching Top Gear when Jeremy Clarkson happened to make the remark “The Jaguar XJ6 is currently the best used car bargain on the market!” Nigel and I just looked at one another, and the next morning we were back at the sales lot arranging a test drive and reassuring each other that you could definitely fit as much in an XJ6 saloon as you could in the average family estate car ….and we later proved it !!



So, on the ninth of January 2004 we purchased the first of a long line of Jaguars that came and went, often in rapid succession, interspersed with other notable landmarks.

J256 JCP arrived 9th January 2004, left September 2004
B2 YEO arrived 31st March 2004, left 30th April 2006
F418 YBV arrived 30th November 2004, left 4th November 2005



N473 GLM arrived 4th November 2005, left 30th January 2006



P763 NMB arrived 30th January 2006, left 30th June 2006
N7 RTL arrived 30th June 2006, left 28th November 2006
W274 SBC arrived 28th November 2006, left 1st July 2007

Esta-jane left home and moved away to Coventry to take up an apprenticeship with Jaguar Cars.



W479 LDN arrived 1st July 2007, left March 2008 (1 week before the launch of XF)
H117 GKF arrived 25th September 2007, left 28th October 2007

Having successfully raised my family to the point where they no longer desired my constant attention, I took stock of my life and realised that my mission was accomplished and aside from the daily grind, there wasn’t really much else required of me. I needed a challenge! At this point we moved to a smaller house, so I decided to get rid of everything I didn’t want or need and become “Xclusively Jaguar” and in an instant I realised that I had just invented a new idea !!



J330 CVO arrived 3rd June 2008, left 22nd July 2008

11th August 2008 – I sent out my very first newsletter as a word document, attached to an email, to 35 Jaguar friends. It was very well received, and one of the first to respond was Matt Jeffery, son of Andrew Jeffery, then Dealer Principal of Hatfield’s Jaguar, Sheffield. Matt was very enthusiastic and suggested that if I put my newsletter on a website it would be a great success. I am therefore indebted to Matt for giving me the confidence to join a web design course and build my first website myself. My eldest daughter, Esta-jane, purhased the domain Xclusively Jaguar for me as an early Christmas gift, so in less than a year the concept of “Xclusively Jaguar” had become a reality!

N606 SPJ arrived 3rd September 2008, left 2009


Evolution of the Logo and Website

One year from inception, the newsletter and website looked like this. I had designed the simple oval logo in monochrome.

My first sponsors were SNG Barratt, who still sponsor Xclusively Jaguar to this day, and Jaguar Main Dealers, Holland Brothers.

When I wanted to place an advert in a magazine the logo needed to stand out, so I contacted Karam Ramm at Jaguar Heritage and as I was on a budget he said I could have this picture of an XK8 at Mira, gratis. I digitally altered the picture to create a ghost-like image and then made it bright yellow so that it stood out, then added the text and oval to it.
Within 3 years the newsletter and website had developed into this, and featured the new logo
Four years from inception a new website featured  a refined logo, based on the original, which is still used to this day.
The current website was launched in 2015



L331 TGJ arrived 1st July 2009, left 31st July 2010
B445 YJD arrived 25th July 2009, left 1st September 2009



M415 CFE arrived 28th May 2010, left December 2010
Letitia Mace of Xclusively Jaguar and Brucie (1997 Jaguar X300 4.0 LWB Sovereign) meet Prince Edward at Windsor P468 NLN arrived 4th November 2010, affectionately known as Brucie, and still with me!





To be continued ……



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