In a massive and sad irony, the Queen’s Jaguar supplier has confirmed that it will hand back its two coveted Royal warrants and close before the end of the year.
R A Creamer & Son brought its distinguished 90-year history to an end with a message stating that 2016 will “mark the end of a great story”.
The dealership supplied and repaired cars for the Queen, the Queen Mother and Prince Charles over more than 40 years but is closing due to demands imposed by Jaguar.
Dealer Principal Michael Quinn, the grandson of Jaguar founder Sir William Lyons, made the announcement to clients on Friday.
He wrote: “In my last correspondence in January 2016 I stated that our business was unlikely to continue to operate ‘beyond the end of 2016 and could well be earlier than that.”
“This is due in no small part to the changes in our business that we have been forced to face which have challenged us in a way that we now feel that we cannot sustain the current business model, or rationalize the level of investment required.”
“I’m sorry to have to tell you that indeed this company will close its doors at the end of this year, 2016.
“It does mark the end of a great story and a proud history that can be traced back to 1927.”
In our exclusive images we can see Lofty England at the dealership chatting to the legendary Patricia Quinn and her son Michael. Pat is forever remembered for her triumphs navigating XK120 NUB120 for her husband Ian Appleyard and winning multiple Alpine Rallies and Cups.
We also see Michael with the factory D-Type – and Syd Creamer himself with his Jaguar Special.
Britain’s oldest Jaguar dealership is expected to finalise a sale amounting to tens of millions for its 10 properties near Kensington Palace in coming weeks.
Mr Quinn said the late-Syd Creamer, a motor car designer and driver who founded the business, had ensured the 14 staff would be taken into account in the event of a closure.
He wrote: “Syd Creamer and his widow Joan have left a wonderful legacy that will see that our loyal employees will benefit from the disposal of the premises. I would like to conclude by passing on all our very best wishes on behalf of all the staff here, who would like to thank you for your loyal custom over the many years we have known you, and happily state that it has been a pleasure and a privilege to have been of service to you.”
Mr Quinn attended a meeting with representatives from Buckingham Palace earlier in the year and has had a letter expressing the Royals’ gratitude and best wishes.
“It’s sad to hand back the Royal Warrants but we are proud to have had that association and it is something that will never be taken away from us. It was a long service that culminated in Syd Creamer being made a Member of the Royal Victoria Order for services to the Royal Household, which we are also incredibly proud of.”
R A Creamer was founded in 1927, specialising in Jaguars and Daimlers.
The garage supplied cars for the Queen, at one point adapting her Jaguar to make it environmentally-friendly, as well as the Queen Mother and Prince Charles.
The Drayson Mews premises was also used for film shoots, including one showing George Best buying an E-Type, and has sent cars to race at Le Mans.
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