Richard West



You may not be surprised to hear that due to the current situation surrounding the Corona Virus Pandemic that it is with great regret that we have been forced to postpone our planned Evening with Richard West until further notice.

We can only apologise for any inconvenience this may cause you. Conversely, it may ease your mind if you were undecided as to whether or not your own attendance would be wise, or even possible, given the rate at which the ailment is spreading.

We are currently fighting the hotel, who are insisting on charging us for the lecture room and guest rooms, despite our agreement, so postponement has not been undertaken lightly.

We will be refunding all those who booked the evening in full, therefore we will need a paypal account name OR bank account details in order to make payment of ticket purchases and room reservations.

We have thorough records of payments made to us, so as soon as we receive the information requested above, refunds will be promptly made.
If you have purchased more than one ticket, please inform the rest of your party.

Richard’s email to us is included below, for your information.

Once again, profuse apologies from Rob and Letitia, unfortunately, I think you will all agree that at the time this event was planned Corona Virus was something we had never even heard of!



Sent from my Samsung Galaxy smartphone.

——– Original message ——–
From: richardwest
Date: 11/03/2020 16:29 (GMT+00:00)
To: ‘Rob Jenner’
Subject: April 1st Event postponement

Good afternoon Rob,
Further to our telephone conversation earlier today it is much regret that we have reached a decision to postpone our event ‘An evening with Richard West’ schedule for April 1st. It is a very tough call as I was greatly looking forward to the visit, but in all consciousness, I do not believe it is right and proper to be holding an event in what is the midst of a rapidly changing and escalating health challenge.

As I said on our call, I do deeply regret this but with the COVID-19 situation now so serious across Europe and the World, and developing rapidly here in the UK, it is imperative we do everything in our own way to protect attendees, their families and of course ourselves and our families also. In recent weeks I have also had a number of high profile events cancelled including a major biotech company conference and many of my face to face meetings have now been amended to either Skype meetings or video conferencing – clearly this is not suitable for the type of evening we had planned, hence the requirement to postpone.

Clearly as things continue to develop, a great many changes to both business and social practices will be required and therefore I do hope and trust the hotel will reflect this in their approach to us as well, for we are in fact postponing and not cancelling the evening.

Can you please pass on my most sincere apologies for the postponement to everyone who had committed to the evening, but I am sure seeing how serious the situation is becoming, they will understand. I feel it is a little to early to suggest a replacement date at this time, but to everyone, please rest assured as soon as it is safe and practical enough to do so, we will reschedule the evening and I will ensure a full and entertaining evening for everyone.

With my sincere thanks for both your own and everyone’s understanding.



Professional Formula 1® Motivational Speaker, Business Coach and Author.
Visiting Fellow at The Cranfield School of Management.
Telephone:+44 (0)203 286 1824 / Mobile +44 (0)7770 722917
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The third edition of ‘Performance at the Limit – Business Lessons from Formula 1® Motor Racing’ featuring many new interviews and recent data is available with foreword by three times World F1 Drivers’ Champion Niki Lauda.

The first edition was published in 2005 in English and Japanese. The second edition was published in 2008 in English, a bespoke South Asian Edition was published in April 2011 and the third and latest edition was published in June 2016, published in English, Turkish and Chinese.

‘PATL’ served as the inspiration for the award winning BBC World TV Series ‘Formula for Success’. PATL, Performance at the Limit and all related materials provided by Richard West and CUP are subject to strict copyrights.



An Evening with Richard West


Be one of the first to obtain tickets to something very different that won’t be repeated!

Richard West, known as ‘Promo’ was Promotional Director for TWR during those most important successful years for Jaguar at Le Mans!

In the ultra competitive world of Formula 1 motor racing, he worked for the McLaren, Arrows and Williams Teams in senior commercial roles. He also held the role of main board Director of the TWR Jaguar Team, winners of the classic Le Mans and Daytona 24 hour races and latterly he was the overall Administrator of the British Touring Car Championship.

He has worked closely with racing greats such as Niki Lauda, Alain Prost, Ayrton Senna and Michael Schumacher and in his career he has raised in excess of one hundred and sixty-five million dollars worth of sponsorship.


This Christmas you could give someone something very special to look forward to in the Spring – the opportunity to enjoy listening to Richard as he relives some of those amazing stories of Tom Walkinshaw and his team at the top!

Your chance to meet and speak with Richard West!

The evening may reveal a few other special guests, both human and automotive ….. join us and see for yourself!


For more information and an application form, please contact