Sturgess Celebrates Anniversary

Chris Sturgess with Jaguar F-type

Chris Sturgess (right) chats with Sturgess staff members at Jaguar Spares Day, Spring 2017


Sturgess Motor Group Celebrates 120th Anniversary

2017 sees the 4th generation family business Sturgess Motor Group celebrate its 120th anniversary.

Established in Leicester in 1897 by Walter E Sturgess, the business started by selling bicycles then motorbikes and eventually migrated to cars with the appointment of the Rover franchise in 1904. The company started from a modest shop in Leicester’s West End and gradually expanded throughout the City with a number of purpose built premises.

Over the years’ the Company has held authorization from a number of vehicle manufacturers including Maudslay Trucks, post WW2 Chevrolet, Rootes Group, Panther Westwinds and Noble to name a few. Today Sturgess represent Jaguar, Land Rover, Volvo, Hyundai, Fiat, Alfa Romeo, Abarth and Suzuki. The appointment of Jaguar and Land Rover in 1947 and 1948 respectively make Sturgess one of the world’s oldest retailers of those brands.

Commenting on the achievement of the 120th anniversary, Company Chairman Mr Chris Sturgess said, “I am enormously proud of the business and the achievement of this milestone, particularly in view of the amount of consolidation that has happened in our industry over the years. We have a tremendous, professional workforce who have a laser-like focus on delivering quality products and services and we will be continuing our strategy of responsible and considered growth.”

This growth has already started with the recent opening of a new Group Bodyshop, preparation and logistics centre and the next 12 – 24 months will see new sites being built and current sites being refreshed in line with their brand partners updated Corporate Identity programmes.


History and Aims

The Sturgess Motor Group has a long-established history as a leading car dealer in Leicestershire. The company was originally founded in 1897 by Walter E. Sturgess when he set up a small shop in the West End of Leicester manufacturing, selling and servicing bicycles known as W.E. Sturgess & Sons.

Since 1897, Sturgess Motor Group has grown to become one of the oldest family-operated motor dealers in the UK and also one of the most respected names in UK motor retailing.

With a strong reputation for outstanding customer service in the local community and a reputation as a leading motor retailer in the wider community, Sturgess Motor Group has been a trusted name for more than 120 years.

Sturgess Motor Group are not the biggest car dealer in the country and have no intentions of being so. Instead, Sturgess Motor Group strive to maintain a reputation as a professional company dealing in high quality vehicles and delivering exceptional customer service to drivers in Leicestershire.

Sturgess Timeline


Xclusively Jaguar are proud to be sponsored by Sturgess Jaguar.

Sturgess of Leicester