Jaguar Heritage News – June 2014


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Hot off the press is the announcement that Jaguar will build a limited 250 production run of the F-TYPE Project 7

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F-type Project 7 – Full Details

 

JLR Special Vehicle Operations

A closely associated announcement made earlier in the month concerned the creation of this new division within JLR which will be headed by John Edwards, former Land Rover Global Brand Director for many years and more recently also a JDHT Trustee.

The new Special Operations division will offer a range of products and services:

  • High specification vehicles that showcase the best of both brands, including high performance derivatives, ultra luxury products and limited run collector editions.
  • Truly bespoke commissions and an extended choice of colour and trim specifications and accessories.
  • Heritage products including vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts.
  • A new portfolio of branded goods that will engage with a wide audience of current and potential customers.

The Jaguar Land Rover Special Operations team of expert designers and engineers will be led by Paul Newsome, Director of Special Vehicle Operations, recently recruited from Williams Advanced Engineering.  Working on present and future vehicle portfolios, the team will create halo vehicles ranging from high luxury to extreme performance.  The F-TYPE Project 7 will be the first Jaguar performance vehicle from the new team.

To support the delivery of these products, Jaguar Land Rover will be investing in a new dedicated Technical Centre, located in the West Midlands area of the UK, close to the current headquarters. A team of 150 Jaguar Land Rover specialists will be based at the new Technical Centre. Its unique facilities will feature a customer commissioning suite for bespoke services and premium vehicle personalisation, Formula 1-inspired flexible workshops and a fully automated paint facility.

In addition, a new heritage vehicle workshop will be created at Browns Lane in Coventry, the spiritual home of Jaguar. This will be the production site for the six lightweight E-Type recreations (covered in last month’s newsletter) and will also allow the newly formed heritage team to expand its servicing and restoration services. The newly expanded heritage business will be open from August 1st.

Clearly these announcements will have some potential future impact on the Jaguar Daimler Heritage Trust and the Jaguar Heritage Parts business (formerly Jaguar Classic Parts).  Discussions are ongoing between the JDHT Trustees and JLR management and further announcements will be made at the appropriate time.

 

JEC 30th Birthday Bash

Jaguar Heritage supported this event with a range of cars from their collection. Full details HERE

 

Other news from Jaguar Heritage can be found HERE

 

Jaguar Heritage

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All information correct at time of publishing.