JLR Classic & SVO

Jaguar Land Rover Classic and Special Vehicle Operations


New £20m Technical Centre Opens for Jaguar Land Rover Special Vehicle Operations

  • Brand new Technical Centre to undertake manufacturing, personalisation and commissioning programmes for Jaguar Land Rover Special Vehicle Operations division
  • New Technical Centre located near Coventry represents a £20m investment by Jaguar Land Rover
  • Technical Centre comprises four zones: Manufacturing Facility, Paint Facility, Technical Suite and new VIP Commissioning and Viewing Suites

Jaguar Land Rover Special Vehicle Operations (SVO) today officially opens its new Technical Centre in the heart of the British Midlands. The innovative new £20m facility near Coventry will be the headquarters of SVO and will house manufacturing, paint, technical and customer commissioning and presentation zones inside the 20,000m2 facility.

The new Technical Centre is significant representation of the growth of Jaguar Land Rover Special Operations – the specialist division of Jaguar Land Rover created in June 2014 to build a business responsible for halo car products (SVO), Vehicle Personalisation, classic car programmes by Jaguar Land Rover Classic and an exciting range of Branded Goods.

John Edwards, Managing Director of Jaguar Land Rover Special Operations, said: “The new Special Vehicle Operations Technical Centre is a major step forward in meeting the desires of our most discerning customers. There are more than 200 skilled employees here that are committed to outstanding quality and craftsmanship in everything they do.

“The SVO Technical Centre is very modern facility, inspired by a Formula 1 engineering centre. It covers 20,000 square metres including a manufacturing area, one of the world’s most eco-friendly and advanced paint shops, custom-built commissioning suite, technical suite, presentation suite and offices.

“This new Technical Centre enables us to build on the successful launches of the Range Rover Sport SVR, Range Rover SVAutobiography and Jaguar F-TYPE SVR , and provide an excellent foundation for the growth of the SVO business with the introduction of exciting new Vehicle Personalisation programmes.”

The Vision: Vehicle Personalisation

In future, customers will be able to visit the Technical Centre’s Bespoke Commissioning Suite by invitation, where they will explore the infinite range of possibilities for creating and customising their own Jaguar or Land Rover vehicle. A member of the Jaguar or Land Rover Design team will be on hand to assist the customer in the commissioning process.

Greg Clark, Director of Vehicle Personalisation said: “Our brand new facility delivers industry leading quality, precision and choice. We will encourage customers to participate in the design of their own vehicles, to give a real sense of emotional connection to something that they have created; something unique.

“Our aim is to progressively grow our portfolio to cater to, and exceed, the desires of our most discerning customers.”

The exclusive experience will continue through to the food served to customers visiting the Technical Centre. Michelin-starred chef Graham Edwards, who learned his trade in London’s West End and has previously worked with Raymond Blanc, is on hand to create a selection of dishes designed to suit the client or and utilising the very best of the Midlands’ regional ingredients.

The SVO story will continue in the Technical Centre once the customer has left, as their car is painted and hand-finished in the other three areas of the building.

The quality and attention to detail throughout the Technical Centre has been inspired by the exacting standards of the top level of motorsport. The workshop features a series of highly advanced workstations and has been created to enable the final assembly of SVO vehicles, by hand, to the highest possible quality.



Jaguar Land Rover Special Vehicle Operations to Grow with 250 New Employees in 2016

  • Jaguar Land Rover is creating 250 jobs across its Special Operations division during 2016; an increase of nearly 25 per cent
  • Special Operations is responsible for halo car products (Special Vehicle Operations), Vehicle Personalisation, classic car programmes by Jaguar Land Rover Classic and an exciting range of Branded Goods
  • Recruitment plan aligned to opening of new SVO Technical Centre and acquisition of new Jaguar Land Rover Classic headquarter facilities in UK

Jaguar Land Rover Special Operations today announces recruitment plans to support its ambitious growth strategy, with the creation of 250 new jobs this year.

Just two years after its creation in 2014, plans to increase the number of employees across Special Operations’ business areas is aligned to the £30m investment made in new headquarter facilities in the British Midlands for Special Vehicle Operations (£20m) and Jaguar Land Rover Classic (£7.5m).

John Edwards, Jaguar Land Rover Special Operations Managing Director, said: “Today we employ just over 1,000 designers, engineers and technicians across four divisions in Special Operations.

“The team is energetic, enthusiastic and entrepreneurial. They are the principal reason that we have made a strong start in business since 2014.

“Now we have new facilities, technologies, products and services in place to exceed the demands of our most discerning customers all over the world. I look forward to strengthening our team and delivering on this fantastic opportunity.”

Since June 2014, Special Vehicle Operations has successfully launched the Jaguar F-TYPE Project 7 and incredible new, 200mph-capble F-TYPE SVR, as well as the formidable Range Rover Sport SVR and luxurious Range Rover SVAutobiography. Sales of SVO products across both the Jaguar and Land Rover brands totalled more than 3,600 in the 2015/16 financial year.

John Edwards said: “Our business plans are driven by the desire for ‘halo’ vehicles and other exclusive products from customers in all corners of the globe. The vision for Special Vehicle Operations is to launch one new SVO car every year, on average, for at least the next four years.”

These new products will be crafted at the new £20m Special Vehicle Operations Technical Centre at Oxford Road in Coventry. The new centre will contain four new areas, with a Commissioning Suite and Viewing Suite where experts will guide customers through the design and creation of their new vehicles. These vehicles become reality in the newly-established Manufacturing Facility, Paint Facility and Technical Suite. These new facilities, and the people working there, will be responsible for building the cars that represent the very pinnacle of the Jaguar and Land Rover brands, offering the ultimate in luxury, performance and capability.

Jaguar Land Rover Classic, which is responsible for the successful launches of continuation editions of the Jaguar Lightweight E-type and forthcoming XKSS, as well as the recent introduction of the Land Rover ‘Reborn’ restoration programme, will establish a new home in the British Midlands later this year, following acquisition of a new site near to the Special Vehicle Operations Technical Centre. The initial investment in this new facility totals £7.5m and the new site will house car sales, restorations, servicing and parts operations.



Jaguar Land Rover Classic Acquires New Premises for Global Headquarters

  • Jaguar Land Rover invests initial £7.5m in brand new premises in the British Midlands for Classic business division
  • New headquarters will be based near the new Jaguar Land Rover Special Vehicle Operations (SVO) Technical Centre in Coventry
  • New premises will enable Jaguar Land Rover Classic to offer an extensive range of cars, services, parts and experiences for Jaguar and Land Rover owners and enthusiasts
  • Jaguar Land Rover Classic collection of vehicles to be stored and maintained in new facility

Jaguar Land Rover Classic, the new brand offering classic car sales, restorations, parts supply and driving experiences to Jaguar and Land Rover owners and enthusiasts, will have a new home later this year following the £7.5m acquisition and development of a new headquarters in Coventry, England.

The new Classic headquarters is planned to open early in 2017, and will be based near to the Jaguar Land Rover SVO Technical Centre in Coventry – an all-new, £20m hub of specialist vehicle personalisation, assembly and finishing.

Tim Hannig, Director, Jaguar Land Rover Classic, said: “The development of a new home for Jaguar Land Rover Classic in Coventry is hugely significant for owners and enthusiasts of classic Jaguar and Land Rover vehicles.

“In this fantastic new facility we will offer the opportunity for owners and prospective customers to meet with us, review and select the cars or services that meet their personal requirements and then establish a close relationship with Jaguar Land Rover Classic throughout the purchase process and beyond.” 

The expansive new Jaguar Land Rover Classic site will continually feature a selection of cars from the growing Jaguar Land Rover Classic collection, which is made up of a variety of important historic cars from the two great British brands. The Classic business will continue to offer customers the opportunity to experience some of these notable cars through its Classic Drives programme: http://www.jaguar.co.uk/about-jaguar/jaguar-classic/classic-driving.html

Customers will also be able to view and buy Jaguar and Land Rover Classic vehicles, which are restored through programmes like Land Rover ‘Reborn’*. Other models will also get a   similar treatment, allowing customers to experience classic Jaguars and Land Rovers as they were when they were first manufactured.


Jaguar Land Rover Special Operations

Jaguar Land Rover’s Special Operations team focus on delivering halo vehicles, bespoke commissions, classic car products and branded goods.

Jaguar Land Rover Special Vehicle Operations has the responsibility within Special Operations to create a range of high performance production models for both Jaguar and Land Rover, vehicle personalisation products and low volume, high value Limited Edition models for both brands.